There are millions of stories shared every day that focus on winning, success and glory. They are great stories that inspire us and motivate us, but as athletes we know that winning is only a piece of the puzzle, and there are equally as beautiful stories to be told about those that are chasing other goals.
innervoice.life exists to tell stories about the struggles, the mental battles and the real lives of endurance athletes and the ecosystem around them. We tell the stories using their inner voice.
To us; those are the real battles of an athlete and those are the compelling stories that mostly remain untold.
What was their inner voice saying through the euphoria of a personal best?
What about the agony of injury?
Where does their mind go as their legs are going out from underneath you in the middle of a race?
How do they coach themselves out of bed after hitting the snooze button twice?
Through a mixture of long and short form stories, we pair powerful photography with their story to bring readers closer than they’ve ever been to their favourite athletes.
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