Someone made a comment to me the other week that made me take a step back.

He said: “Andy, you realize you guys are creating history. There’s just not a media team around a person like what you guys have with Gary.”

And it’s really true. Our competitors aren’t other personal brands, our competitors are CNN and Fox News and media companies, because we’re trying to create content on a daily basis around a person and deliver it natively on different platforms and in interesting and smart ways. We’re filming Gary on a daily basis and trying to bring value in a lot of different ways. There’s Fortune 100 CEO’s who take Gary’s advice and there’s people that have been addicted to drugs who take Gary’s advice, so there’s a lot of different demographics and people to consider, and we’re just trying to have fun and bring value to them as much as we can.

Something Gary talks about a lot, and we all struggle with (myself included), is long-term thinking. There’s a lot of things I want to have in my life right now but if I can take a macro step back and consider what I’m actually doing - I’m managing Gary Vaynerchuk’s brand! What is my life going to look like in 20 years time when the whole world can see how this story plays out and I get to say I was at the center of the story since the start?

I think the way you can have that long-term patience is to have confidence in yourself. I feel very confident in the skills that I’ve learned over the last five years and believe they are going to translate to storytelling for other brands. I mean, I really understand what it means to make impactful content on the behalf of brands that want to make money.

The biggest shift I’ve seen in my five years here is just the rate of change. Everything has changed, and it’s going to change again tomorrow. For instance, Instagram Stories comes out - who really knows how to best execute Instagram Stories? The answer is nobody. I mean, there may be some practitioners who have done similar things on other platforms, but the real answer is nobody’s done it. People always wonder whether they should get on whatever the new app of the day is, but really there’s no downside because the learnings that you got from building an audience on Snapchat still apply when something similar - like Instagram Stories - comes along. And the gaps between those new platforms are closing. The rate of change and learning is just insane at the moment, so there’s questions around how we are hiring and educating for that change as well.

No Human is Limited

I'm Here To Win

The Humble Son

My Incredible Journey

The Most Interesting Man In The World

Season 3