In July this year, we hit Publish on our first ever innervoice.life feature, which was about our friend Steph Corker. A month prior, we'd had a conference call about wanting to produce some content that told more realistic stories about the athletes in endurance sports. On the line, we had Travis McKenzie, the ideas guy, Chris Thorn, the photographer, Cody Royle, the writer, and Nic Tickner, the get-it-done guy.
We talked for over an hour about how there was a gap in the marketplace for telling more authentic, more vulnerable stories, and that most publications out there focused almost exclusively on the winners.
The thing is — endurance sports are about the journey, not just the outcome. Regardless of whether you're a world champion or a weekend enthusiast, to complete an Ironman you still need to swim 3.8 km, ride 180 km and run 42km.
There are very few endeavours out there where the first across the line and the last across the line are eternally linked by having struggled through exactly the same thing. There are very few endeavours where the last person across the line might have a more interesting story than the first person across the line.
On that call, we agreed to tell our stories in a unique way; using the athlete's internal dialogue to narrate, while pairing each story with world-class photography to give you an intimate look into the joy and despair of those who put themselves through so much. We put a concerted effort into telling a wide variety of stories from across the endurance spectrum, which has led us to feature everyone from an Olympic runner to Ironman Champions, a weekend cyclist to an ultra-triathlon couple, a running shop owner to a professional cycling photographer.
What we've uncovered through this process is that all of our stories link back to distinctly human themes — depression, death, body image, divorce, childhood influences, injury. These are topics that you can identify with whether you're an athlete or not.
Since first hitting Publish, over 80,000 people have read our stories, a number that we're eternally grateful for and hope to see grow. The response has been somewhat overwhelming, with emails coming in from around the world to thank us for telling a particular story, or for covering a topic that needs more discussion in society. But the way we see it, we just provide the framework; it's the wonderful people that we feature that build out the framework into a picturesque house that deserves to be seen. To our innervoice.life alumni, and to you, our readers, we want to say a big Thank You!
To say thank you and to round out 2016, we wanted to show our faces and let you know the stories, quotes and featured athletes that have affected us the most so far. We wanted to show you our inner voice: